Ljubljana with a prestigious award at the World Travel Market show in London
Ljubljana Tourism won a prestigious WTM Responsible Tourism Award in category Best for Communication at the WTM London.
The new one in a series of important international awards confirms that the ongoing efforts in developing sustainable tourism are taking the right direction. Ljubljana is now established as one of the world's leading sustainable destinations.
The jury carefully examined more than 500 applications. Only 12 finalists were selected, of whom only three were European. Particularly praised by the jury were Ljubljana's active promotion of sustainable mobility; organized procurement and distribution of food through the Green Supply Chains; implementation of the national green policy (the first gold certificate in the Green Scheme of Slovenian Tourism); the use of qualitative indicators for sustainable development as recommended by the OECD and the efforts made in managing tourist flows and in creating an attractive tourist offer outside the city center and in the region of Central Slovenia.
WTM Awards for the achievements in responsible tourism have been awarded since 2004 with a purpose to contribute to the goals of the United Nations in order to improve global life quality. The jury was evaluating the contribution to sustainable tourism in destinations, organizations and companies, and the efforts to reduce it's negative and increase the positive effects.
Ljubljana Tourism Managing director Petra Stušek, MA, who collected the award, commented:
"The award for the achievements in responsible tourism means a big recognition for Ljubljana and for its continuous efforts towards sustainable development. It strengthens our position on a global map of sustainable destinations and encourages us to work even harder to meet our ambitious goals and further improve the life quality of our citizens and visitors also in the future."
The delegation from the Municipality of Ljubljana led by the Deputy Mayor Tjaša Ficko also attended the ceremony.