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https://www.visitljubljana.com/assets/Dokumenti-PDF/Strategije/ZTL_kulturni_turizem_23-27_ANG.pdf

C O M M U N IC AT IO N P LA N 24 COMMUNICATION PLAN TARGET GROUPS DAILY VISITORS • domestic visitors (residents of Ljubljana and Slovenia) • nearby markets (Croatia, Italy, Austria) segments: • families with children • adults without children (DINK - double income, no kids) • couples without children VISITORS ON A SHORT CITY TRIP • nearby markets (Croatia, Italy, Austria) • reliable markets (Germany) • growing markets (United Kingdom, Spain, France, Belgium and the Netherlands, Scandinavia) segments: • adults without children (DINK - double income, no kids) • couples without children • families with children PRIMARY CULTURE TOURISTS • nearby markets (Croatia, Italy, Austria) • reliable markets (Germany) • growing markets (United Kingdom, Spain, France, Scandinavia, cities with direct flight connections) segments: • adults without children (DINK) • couples without children • millennials PROFESSIONALS IN THE FIELDS OF ART AND CREATIVITY • nearby markets (Croatia, Italy, Austria) • study tours (coordination with partners in the fields of art and creativity) • professionals in the field of culture and the creative sector, journalists (art, heritage, culture, creative sector) Ljubljana Tourism | Krekov trg 10 | 1000 Ljubljana | www.visitljubljana.com

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