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Ljubljana Tourism strategic document – making Ljubljana the leading and most creative urban sustainable lifestyle destination in the world

With an improved and diverse offering in the destination, significant marketing and promotional efforts, the development of new tourism products and strong synergy among all key stakeholders, both public and private, it will be necessary to increase the number of direct connections to Ljubljana Airport.

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The results of ICCA statistics 2017

Ljubljana and Slovenia have been recording positive results for many years now, which can be attributed to the continuous marketing efforts by the key local stakeholders active in international associations bidding procedures, as well as to all other partners and their ongoing investment in increasing the visibility of Ljubljana and Slovenia as a congress destination.

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The Jubilee 10th Trade Show Conventa 2018 took place in Ljubljana

If we highlight just a few – during ICCA breakfast (co-organized by ICCA, International Congress and Convention Association) participants were discussing how to successfully bid for international association congresses, Hans Atman from Masters of moderation presented his views on moderating techniques (and himself moderated evening events at this year's Conventa in great style), while Kevin Jackson from London marketing agency Experience is the Marketing prepared a very dynamic lecture on the future, changes and how to prepare for both. Slovenian enterpreneur, speaker and experience designer Luka Novak from Walnut Grove talked about the newest global trends in the events industry.

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Grand Cafe Ljubljana

Grand Cafe Ljubljana © Grand Cafe Ljubljana © Grand Cafe Ljubljana © Grand Cafe Ljubljana © Grand Café Ljubljana © Grand Cafe Ljubljana © Grand Café Ljubljana Enjoy your breakfast, light snack or simply a short coffee break in direct vicinity of the Ljubljana Central Market, under the renowned Plečnik’s arcades. The Grand Café Ljubljana offers daily fresh dishes from quality local ingredients, which represent the culinary delicacies of Slovenia.

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Repeat performance of Ave, Emona!

Wedam Members of different historical societies will once again come together in the central Kongresni trg square and stage a Roman encampment, a Roman market offering Roman-themed souvenirs, food prepared using ancient recipes, and demonstrations of ancient crafts, gladiator fights, and dance performances by Vestal Virgins.

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Ljubljana received a Meeting Star Award at the 12th Conventa trade show

For Ljubljana Tourism the Conventa trade show, organized by the Slovenian Convention Bureau, represents one of the most important marketing projects for our city. That's why we are especially proud to have received this recognition for excellence in the field of business tourism.

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Ljubljana received a Meeting Star Award at the 12th Conventa trade show

For Ljubljana Tourism the Conventa trade show, organized by the Slovenian Convention Bureau, represents one of the most important marketing projects for our city. That's why we are especially proud to have received this recognition for excellence in the field of business tourism.

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Weekend City Break

(subject to availability); 30 % discount on the House of Illusions tickets, 50 % discount on boat trip aboard the Ljubljana riverboat, 15 % discount on purchases in the Štrukljarnica Moji Štruklji at Ljubljana Central market, 50 % discount on a Regular guided tour of Ljubljana, 50 % discount on bike hire at Ljubljana Tourist Information Center. souvenir from Ljubljana.

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Beer Tastings on a Boat on the Ljubljanica River

Onboard, a local guide will introduce you to the city and its rhythm, leading you past the main landmarks along the river: Prešeren Square with the Triple Bridge and the pink church, Plečnik’s market, the Dragon Bridge, and the Cobbler's Bridge. The tour is accompanied by a tasting of four different styles of craft beer from four Ljubljana microbreweries.

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Japanese restaurant Maru

Every day, a different 'greeting from the chef' is served depending on what the fish market in Ljubljana has to offer. All the dishes served at the restaurant are also available for ordering or to take away. Before chef Yoshihiko Fujita came to Slovenia, his mother made him some 800 pieces of origami for good luck.

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