The first day concluded with the Eurovision Connect Awards Ceremony to celebrate the best of promotional campaigns on public service media.
Vitold Grand'Henry, Chairman of the Eurovision Connect steering group said: "Eurovision Connect is a promo and marketing conference with a growing scope since it was founded 21 years ago. It started as a TV promo seminar. The focus is now clearly on cross media and digital marketing. In 2017, the scope is broadening further into the holistic impacts of marketing into a company's life. Marketing needs to be smartly integrated in the digital transformation process, including strategy and management.«
We wish delegates plenty of fruitful meetings and exchange of good practices!
Source: European Broadcasting Union (EBU)