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Top advertisers from around the world will meet in Ljubljana at the Intercontinental Advertising Cup Finale. The Cup, held on 5 March at the Grand Hotel Union will present the best advertising ideas from four of the most important festivals held on three continents.

Intercontinental Advertising Cup Finale2

© T. Bernik

The Cup is a joint project by four of the world's leading advertising festivals: AdFest (held in Asia-Pacific), the Ibero-American Fiap, mainly Western European ADC*E and the New Europe's Golden Drum.

Each year The Cup presents and awards the best advertising ideas and along with them features a rich programme with presentations by top creative minds in the field of advertising, their ideas, concepts, thoughts and creations.

The best advertising ideas of 2014 will be selected by the distinguished members of international jury headed by Michael Conrad, the president of the Berlin School of Creative Leadership. The main topic of this year's Cup is genius loci, defined as the inspiration derived from a culture of a particular region and its memories.

More information is available on the website of The Cup.