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Between July, 12-15, Ljubljana hosted the SITE Incentive Summit Europe 2023 together with Bled and Brdo pri Kranju. The event was organized by SITE (Society for Incentive Travel Excellence), international association dedicated exclusively to promoting incentive travel.

Ljubljana Tourism was one of the organizing partners. The main purpose of the event was to present Slovenia as a top destination for incentive travel. This was the second time already that Slovenia hosted a SITE event - the first one was held in 2016.

A platform for collaboration, knowledge sharing and networking

Participants from 23 countries attended, including industry leaders, decision makers and experienced professionals in the field of incentive travel. The event offered a unique platform for collaboration, knowledge sharing and networking. Interesting lectures, interactive workshops, insightful discussions and activities aimed at discovering Slovenia were organized for attendees during a three-day programme.

To host such a prestigious event brings a tremendous responsibility as well as opportunity for Slovenia (and Ljubljana). The country can showcase all of its attributes (f.e. rich cultural and natural heritage, diversity, a strategic location in the center of Europe, excellent infrastructure and commitment to sustainable development) to the most relevant clients in the industry in order to become seen as a high-quality and an increasingly popular destination for incentive trips.

About SITE

SITE association plays a key role in promoting incentive travel and its development by providing education and networking opportunities as well as collaboration for its members. Its commitment to excellence and innovation makes it a trusted source of information for meeting industry professionals worldwide.