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This year the Ljubljana Convention Bureau is taking part in the virtual edition of the trade show IMEX Frankfurt.


© Luna TBWA/ Darko Pavlovič

The organizers of the event, which is usually attended by over 9,000 meetings industry professionals, decided to move the 2020 show online - it is now called the Planet IMEX.

Free educational programme

From May 6-18 free educational programme is taking place online. It is a combination of live learning and recorded sessions including panels, webinars, videos and forums. Over 40 leading experts are discussing the current challenges of the meetings and the travel industry, presenting plans for recovery, debating how CVBs can start creating added value in this new situation, why relevant and consistent communication with partners is now crucial - particularly when it comes to sharing good practice cases and engaging in local environment - and what the future of the meeting industry will look like.

The new Planet IMEX platform also offers the possibility of virtual meetings between exhibitors and potential clients. Ljubljana CVB is glad to participate and is presenting the Ljubljana congress offer with its key advantages (compactness, local hospitality and professionalism, value for money) to potential clients. Additional promotion is guaranteed with the PR editorials, which are digitally available to the international meetings industry community.

Fast response of the MICE industry

The response of the global meetings industry following a global pandemic was quick and enthusiastic. In April the GlobalMeetings Industry Day(GMID), which took place virtually this year, was attended by over 12,500 meeting organizers from all around the world and a very unique Guinness World Record was set.

Congress tourism is a flexible and resilient industry, which has been again proven by a series of international scientific meetings that were planned to take place in Ljubljana in the first half of 2020 and have already been postponed to the autumn 2020 or 2021/2022. Additionally, in cooperation with the Slovenian Convention Bureau, the Ljubljana CVB is currently exploring the possibility of organizing a virtual fam trip for European clients this summer.

Hopefully soon: live meetings

Since virtuality cannot replace genuine human contact and interconnectedness that comes with it, the Ljubljana CVB hopes live international meetings will be possible again soon, while considering all health protection measures. This is the only way Ljubljana could again host important experts from various fields, prestigious international meetings and scientific conferences, which contribute enormously and drive the development of the Slovenian science and economy, while also strengthening Ljubljana's image in the international market and promoting it as a high-quality congress destination.