Hiking in the surroundings of Ljubljana is one of the most popular ways for the inhabitants of the city to spend their free time. The essence of the project is to develop the hiking opportunities available and bring them closer to foreign visitors to the city.
In 2018 Ljubljana Tourism identified 15 trails that are interesting both from the hiking point of view and for tourism – particularly for foreign tourists. The plan is for these to become the basis of an attractive and innovative tourism product, to which new routes will later be added.
In 2019 the development of hiking as a tourism product continued in conjunction with Austrian experts from tourism agency Saint Elmo’s Tourismusmarketing. Together with selected regional coordinators and tourism providers who are active in the hiking field or for whom the development of this product represents an opportunity, we held a series of workshops.