The aim of the LCB Consortium is to strengthen cooperation with all city stakeholders operating in the field of business meetings and other international meetings. The Consortium currently includes 46 partners from the public and private sectors, whose shared aim is to be as successful as possible in attracting international events to our city.
At the level of major events such as conventions and professional and business conferences, an international competition among cities hoping to host them is extremely strong. By their very nature, international events contribute to deseasonalisation, extending the length of stay and increasing visitors' average spending in a destination.
In order to successfully attract events of this type, project-based cooperation involving a range of stakeholders is required. In the case of the LCB Consortium, cooperation is coordinated by the Ljubljana Convention Bureau.
