These awards celebrate the success of national, regional and city tourist boards and recognize outstanding private sector companies and individuals.
We wanted to take the opportunity of entering the ITTA to promote our umbrella project Green Supply Chains with three sub-projects: Locally Grown Food Exchange, Culinary Calendar and Ljubljana Breakfast. The project was created in collaboration with the City of Ljubljana Department for Environmental Protection, the Association for Sustainable Tourism GoodPlace and the Cooperative for Rural Development Jarina.
Green Supply Chains was an answer to modern tourists who seek local, authentic and sustainable experiences. When talking about gastronomy, they appreciate locally grown ingredients and local recipes. To fulfill their needs and to build our competitive advantage on locally grown food, showcasing our awareness of the importance of local sourcing, creation of local jobs, reduction of carbon footprint and minimization of environmental pressures, we had to increase the percentage of locally sourced food in Ljubljana hotels and restaurants.
The finalists were chosen from more than one hundred travel and tourism businesses that entered across the 15 award categories. The winners will be announced to an audience of more than 500 leading industry figures – including government ministers – during a prestigious awards ceremony at Magazine London, not far from WTM London's ExCeL venue on Tuesday, November 5.