Best Practices of Ljubljana Tourism
Welcome to the place where great ideas don’t just sit in a drawer.
Here you’ll find Ljubljana Tourism’s best practices: projects, initiatives and ideas that have helped make tourism in our city better, more sustainable, more inclusive and more innovative.
Frequently Asked Questions (FAQ)
A best practice is a project, approach, or solution that has concrete positive effects on people, places, or visitor experiences. It can be small or large, digital or analogue, delightfully simple or cleverly complex.
They usually involve:
- a carefully planned and well-executed project,
- a sustainable approach,
- good collaboration between different stakeholders,
- a fresh idea that has proven successful in practice.
- To make sure good stories don’t get stuck in folders named “final_final_v5.pdf.”
- To show why Ljubljana is a role model for successful tourism practices.
- To turn what has already worked into inspiration for other destinations, local providers, researchers and anyone curious about how tourism can do more than just create another set of nice Instagram photos.
Everyone: professionals and the general public, other organizations, tourism providers, students, researchers…
Because these are concrete, tried-and-tested ideas that actually work. And because Ljubljana hasn’t earned numerous awards and titles, like European Green Capital, by accident.
Yes. We don’t publish marketing materials but stories with real results and a clear background.
Tip for Visitors
While we talk about “best practices,” what we’re really talking about is people, communities, the environment and experiences that matter. And that’s what truly counts.
If there’s a practice you particularly like, use it! Share it! Tourism is a shared story, and good ideas are far too valuable to live only in Ljubljana.
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