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Between October 9-11th, the Ljubljana Convention Bureau hosted a three-day study visit for European clients in cooperation with Slovenian Convention Bureau. The programme focused on exploring Slovenian capital, its MICE offer and unique experiences. This was the only live European fam trip with international participants that was carried out during this very specific period.

Fam trip jesen 2020

© Darko Pavlovič/Luna TBWA

Five clients from France, Germany and Belgium enjoyed a dynamic programme, which highlighted Ljubljana's history, culture and cuisine, and the MICE offer. 

From exploring the city by bike to watching sunset at the Ljubljana castle

Visitors first explored the picturesque Ljubljana Old Town by bicycle. They visited the city’s Central market, where they tasted the local cheese selection, and, with the help of vendors at the flower market, created their very own dried flowers bouquets. In the Union Brewery, they attended the guided tour which took them through 150 years of history of brewing in Ljubljana, and the development of the Union brand. They also enjoyed a culinary experience of the local brewing tradition. Later on Ljubljana Castle impressed them as a both as special venue and with a rich offer of cultural content. They walked through the Castle Wine Shop and experienced the sunset on its terrace. Afterwards they relished the top culinary pampering at the Gostilna na Gradu (Restaurant At the Castle).

They also visited the accommodation and conference facilities in the InterContinental Ljubljana, GH Union and BWP Slon hotels, as well as a few special venues - the National Gallery, the National Museum and the City Museum.

Enjoying the vast culinary offer

The visitors were genuinely surprised by Ljubljana's lively atmosphere, the city's compactness and high-quality congress offer, as well as with the active gastronomic scene. They lunched at the Atelje, the very first Ljubljana restaurant with a Michelin star and had dinner in Most, cosy restaurant by the river. Additionally, they spent some time at a special venue Dvor Jezeršek outside Ljubljana, in the region of Central Slovenia, where they baked the traditional and most famous Slovenia pastry - potica and its smaller version, LePotička. All by themselves! 

Demanding but also with certain advantages

The process of organizing this particular fam trip in the given circumstances was demanding but the decision proved smart in the end. The smaller number of guests enabled a richer programme, longer time for sightseeing and a more authentic experience of the city. In addition, the local partners that joined the programme were able to dedicate themselves to each client individually and thus forged closer ties with them.

All activities were carried out in line with the measures and recommendations to limit the spread of coronavirus.