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  • Projects

    Our efforts are also reflected in the many best practices of Ljubljana Tourism.

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  • Research and Analysis

    The increased tourist visitation affects the quality of life in the city, bringing both benefits and challenges to its inhabitants. We examine these aspects annually to assess how residents perceive the relationship between tourism and quality of life.

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  • Ljubljana wins the sustainable tourism award in the European Capital of Smart Tourism 2019 competition

    In the area of digitalization, she presented various innovative practical and tourism information outlets, digital products, services, spaces and experiences tailored to the needs of consumers, such as mobile audio guides in cultural institutions, a digital city guide, the public transport and tourist card Urbana, an application for recording the occupancy of parking spaces, BicikeLJ bike sharing scheme, electric car sharing, the WiFree Ljubljana city WiFi network, the Green Supply Chains web platform, the development of a smart tourist platform that will help understand the tourism flows in real-time and provide the input necessary to adapt the experiences for different target groups, etc.

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  • https://www.visitljubljana.com/assets/Dokumenti-PDF/Strategije/ZTL_kulturni_turizem_23-27_ANG.pdf

    In its analysis, the Strategy for the Development of Tourism in Ljubljana and the Ljubljana Region showed, among other things, a high concentration of points of interest that tourists recognise in the city centre. Tourist movements in the city centre are condensed and fairly short. The most frequent direction of movement for tourists in Ljubljana, according to research, runs between the old city centre and Ljubljana Castle.

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  • https://www.visitljubljana.com/assets/Dokumenti-PDF/Statisticni-podatki/Raziskava-mescani/Ljubljana-residents-attitude-towards-tourism-2023.pdf

    Tourism offers me better opportunities for leisure activities (cultural events, recreational options, etc.). During peak season, the number of tourists affects my quality of life. It bothers me that private properties near my home are rented out to tourists. My daily life is disrupted due to the number of tourists.

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  • Materials on Ljubljana

    Download the Manual for Travel Trade Professionals (PDF) > Other Ljubljana Tourism printed promotional materials may be obtained from tourist information centres. You can take up to 3 items without ordering them in advance. Larger quantities of tourist literature can be collected from the Ljubljana Tourism office at Krekov trg 10, Ljubljana by prior arrangement.

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  • Ljubljana Tourism Receives Two Gold Awards for Excellence in Berlin

    ITB Berlin – Internationale Tourismus Börse Berlin is a leading tourist exchange of a global scale, which in terms of importance and size ranks at the very top of international tourist exchanges. Ljubljana Tourism was the host of animation at the Slovenian tourism stand, with the theme of the presentation having been unique experiences of traditional handicrafts in the Slovenian capital.

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  • Sustainable Tourism in Ljubljana

    For years, Ljubljana has proven that sustainable development is not just a buzzword, but the foundation of its operations - and an important part of its international reputation. With its green…

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  • Vision and strategy

    Improving competitiveness In order to develop initiatives focused on the creation of innovative tourist experiences, extending the average length of stay in the destination, increasing tourists’ daily expenditure, linking tourism to other important sectors, five main groups of competitiveness programmes have been defined.

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  • Slovenia Hosts the Prestigious 2024 Virtuoso® Chairman's Event

    Set against the stunning backdrops of Ljubljana and Istria, the event offers exclusive experiences across Slovenia, highlighting the country's exceptional luxury offerings. © Siniša Kanižaj Organized by the Slovenian Tourist Board (STB) in partnership with top Slovenian luxury providers, including the Luxury Slovenia agency, InterContinental Ljubljana, Kempinski Palace Portorož and Otočec Castle Hotel, alongside Ljubljana Tourism and the Portorož Tourist Board, the event underscores Slovenia as the ultimate destination for premium travel experiences.

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