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In the heart of Goriška Brda, among rolling vineyards, gentle hills and picturesque villages, a story has emerged that blends warmth, humour and contemporary design.

BrdaVajb is a new brand that brings together the local dialect, wit and modern aesthetics, proving that preserving local identity and embracing contemporary culture can go hand in hand.

A man and a woman wearing graphic slogan T-shirts stand among sunlit vineyard rows, looking back over their shoulders at each other.

© Ana Geršak

BrdaVajb (Brda Vibe) is a story about a place that shapes its people, a language that connects them, and an identity worn with pride — both literally and symbolically. It is made for those who understand that one’s native tongue is at its most beautiful even (or perhaps especially) when it is a little playful or unconventional.

Each piece in the collection tells part of the Brda story — from witty dialect expressions to clean, minimalist design that resonates with both locals and visitors alike. The brand invites you to explore the character of Brda in a light-hearted way, encouraging pride in a local culture often marked by self-irony and a mischievous sense of humour.

The idea behind the brand comes from Karin Špacapan, a creative who has spent years working in marketing, surrounded daily by ideas, storytelling and creative processes. It was precisely this environment that inspired her to create something of her own.

"After years of working in the agency world, I felt the desire to create something personal in my free time — something that truly reflects the places I come from. As a child, I dreamed of writing a dictionary of Brda dialect words. That idea has now evolved into something more contemporary — a tribute to my home and its expressions," says Karin.

 

Every item in the BrdaVajb collection carries its own meaning. With witty dialect phrases and simple design, the brand captures the essence of the local character: relaxed, warm, and just a little cheeky. These garments and accessories are not merely fashion pieces, but part of a story you’ll happily wear — whether strolling through the Brda hills, enjoying a coffee in town, or unwinding at home.

If you find yourself visiting Goriška Brda in the coming months, don’t miss the opportunity to take a piece of this unique vibe with you.

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