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Tourism is an important economic sector that creates numerous jobs, opens business opportunities, and enriches life in the city as a whole. At the same time, it is also a source of dedicated funds that support a wide range of events, projects, and tourism infrastructure — all of which benefit residents as well. Tourism enriches Ljubljana and the wider Central Slovenia region, making it greener, more vibrant, more connected, and more innovative … ultimately more welcoming for both residents and visitors.

Our efforts are also reflected in the many best practices of Ljubljana Tourism.

  • Ocvetlicenje Dunja Wedam 4

    Ljubljana’s Old Town boasts a special kind of floral decoration. Specially made metal baskets have been installed on the city’s decorative public lighting fixtures.

  • Ljubljana Rose photo Bobo

    Ljubljana boasts its own rose variety, one that bears its name. This white rose for “white Ljubljana” (as the city is poetically known) adorns city parks and other public areas and contributes to Ljubljana’s orderly and colourful appearance.

  • Hiking in Ljubljana area photo Ales Fevzer

    Ljubljana offers direct access to the countryside from the city centre, something that makes it quite unique.

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