Projects
Tourism is an important economic sector that creates numerous jobs, opens business opportunities, and enriches life in the city as a whole. At the same time, it is also a source of dedicated funds that support a wide range of events, projects, and tourism infrastructure — all of which benefit residents as well. Tourism enriches Ljubljana and the wider Central Slovenia region, making it greener, more vibrant, more connected, and more innovative … ultimately more welcoming for both residents and visitors.
Our efforts are also reflected in the many best practices of Ljubljana Tourism.
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Electric attachments for wheelchair users
The strategic direction of Ljubljana is accessibility for people with disabilities. In an effort to make Ljubljana's tourist offerings more accessible to them, two electric attachments for wheelchairs are available for free rental on Adamič-Lundrovo Embankment.
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Regional destination organization
Ljubljana Tourism also functions as the regional destination organisation (tourist board) responsible for promoting and supporting the development of tourism in the wider Ljubljana region.
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Gault & Millau Ljubljana Quality Mark
As part of the Ljubljana Quality project, Ljubljana Tourism verifies the quality of the tourism offering and promotes the best that Ljubljana has to offer. Since 2019 the project has been run in conjunction with prestigious gastronomic guide Gault & Millau.
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November Gourmet Ljubljana
A number of different events connected by the common thread of good food and wine take place every year as part of the November Gourmet Ljubljana food and wine festival.
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European Food Summit
Every winter the European Food Summit brings top names from the culinary world to Ljubljana. The event is accompanied by a programme of prestigious culinary events in Ljubljana and the surrounding region.
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Enhanced digital promotion of Ljubljana and the Ljubljana region
In 2018 and 2019 Ljubljana Tourism ran an operation called “Enhancing the digital promotion of Ljubljana and the Ljubljana region as one of the leading tourist destinations in Slovenia”.
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Ljubljana Card, Ljubljana’s tourism card
The Ljubljana Card offers visitors the best and most economical way to discover Ljubljana. As well as free admission to the majority of the city’s principal sights, it offers unlimited travel on public transport and a whole range of other benefits.
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Ljubljana Convention Bureau Consortium
The Ljubljana Convention Bureau, which operates as part of Ljubljana Tourism, is the principal pillar of a destination integration model called the Ljubljana Convention Bureau Consortium (LCB Consortium).
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Ljubljana Ambassador Club
In 2019 the Ljubljana Convention Bureau, which operates as part of Ljubljana Tourism, founded the Ljubljana Ambassador Club.
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Ljubljana souvenirs
Ljubljana Tourism develops and sells collections of distinctive Ljubljana-themed souvenirs. Common to all the products is that they are imaginatively designed, made from quality materials and accessibly priced. Some are the creations of leading Slovenian designers.