• Tourist events in public spaces

    Ljubljana is a city with a vibrant and relaxed atmosphere. A major contribution to this is made by the numerous free open-air events that take place throughout the year and are a special feature of life in our city.

  • Flower baskets in Ljubljana’s Old Town

    Ljubljana’s Old Town boasts a special kind of floral decoration. Specially made metal baskets have been installed on the city’s decorative public lighting fixtures.

  • The WOW installation

    The WOW installation outside the Slovenian Tourist Information Centre has become a popular photo spot. At the same time it symbolically illustrates the character of Ljubljana and the Ljubljana region.

  • Themed cycle routes around Ljubljana

    The themed cycle routes were designed by the ZaMestoPoDveh group in conjunction with the City of Ljubljana, while Ljubljana Tourism participated in the marking of the routes.

  • Enhanced digital promotion of Ljubljana and the Ljubljana region

    In 2018 and 2019 Ljubljana Tourism ran an operation called “Enhancing the digital promotion of Ljubljana and the Ljubljana region as one of the leading tourist destinations in Slovenia”.

  • Ljubljana Card, Ljubljana’s tourism card

    The Ljubljana Card offers visitors the best and most economical way to discover Ljubljana. As well as free admission to the majority of the city’s principal sights, it offers unlimited travel on public transport and a whole range of other benefits.

  • Ljubljana souvenirs

    Ljubljana Tourism develops and sells collections of distinctive Ljubljana-themed souvenirs. Common to all the products is that they are imaginatively designed, made from quality materials and accessibly priced. Some are the creations of leading Slovenian designers.

  • Cultural quarters of Ljubljana

    In collaboration with the inhabitants of various districts of the city and representatives of the creative sector, Ljubljana Tourism is working hard to promote the development of recognisable cultural and artistic quarters.

  • Ljubljana’s dragon mascot

    Ljubljana’s dragon mascot, known as Zmajček (“Little Dragon”), is an ambassador of the Ljubljana brand and represents our city at tourism and promotional events in Slovenia and abroad.

  • Ljubljana Convention Bureau Consortium

    The Ljubljana Convention Bureau, which operates as part of Ljubljana Tourism, is the principal pillar of a destination integration model called the Ljubljana Convention Bureau Consortium (LCB Consortium).