Projects
Tourism is an important economic sector that creates numerous jobs, opens business opportunities, and enriches life in the city as a whole. At the same time, it is also a source of dedicated funds that support a wide range of events, projects, and tourism infrastructure — all of which benefit residents as well. Tourism enriches Ljubljana and the wider Central Slovenia region, making it greener, more vibrant, more connected, and more innovative … ultimately more welcoming for both residents and visitors.
Our efforts are also reflected in the many best practices of Ljubljana Tourism.
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Ljubljana is a successful tourist destination thanks to all of us – its residents. We shape the city’s everyday image and, through the way we treat our surroundings, we co-create a Ljubljana that is both a pleasant place to live in and to visit.
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At Ljubljana Tourism, we have recognised the remarkable potential of the creative sector and integrated it into the development of the city’s tourism offer.
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Ljubljana is a city with a vibrant and relaxed atmosphere. A major contribution to this is made by the numerous free open-air events that take place throughout the year and are a special feature of life in our city.
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The strategic direction of Ljubljana is accessibility for people with disabilities. In an effort to make Ljubljana's tourist offerings more accessible to them, two electric attachments for wheelchairs are available for free rental on Adamič-Lundrovo Embankment.
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Ljubljana Tourism also functions as the regional destination organisation (tourist board) responsible for promoting and supporting the development of tourism in the wider Ljubljana region.
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Ljubljana’s Old Town boasts a special kind of floral decoration. Specially made metal baskets have been installed on the city’s decorative public lighting fixtures.
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As part of the Ljubljana Quality project, Ljubljana Tourism verifies the quality of the tourism offering and promotes the best that Ljubljana has to offer. Since 2019 the project has been run in conjunction with prestigious gastronomic guide Gault & Millau.
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The Ljubljana-style breakfast, which is offered by various hotels and restaurants in the city, consists of foods that come from green supply chains in accordance with the principle “from local field to local table, to the guest”.
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Choose local flavours. The Taste Ljubljana project gives new life to once popular Ljubljana dishes. Chefs in participating restaurants prepare them in a modern manner, using fresh ingredients of local origin.
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A number of different events connected by the common thread of good food and wine take place every year as part of the November Gourmet Ljubljana food and wine festival.