The common vision of the Ljubljana region is to become the most integrated and innovative green tourism region in Slovenia. The Regional destination organization (RDO) of Ljubljana Region is a model example on the national scale of a well-organised regional destination organisation, with an offering that is also becoming increasingly recognised in other countries.
The tourist development and promotion of localities in the region coincide with one of Ljubljana Tourism’s main strategic goals: the dispersal of tourist flows from the city centre. The area of the Ljubljana region represents the green hinterland of Slovenia’s capital city and offers excellent opportunities for the marketing and further development of products tied to rural holidays, discovering local culture and cuisine, and active leisure (mainly hiking and cycling).
Projects that are overseen by the RDO of the Ljubljana Region cover:
- the development of active and green tourism products within the region,
- promotional activities such as the online promotion of the region’s offering, presentations at tourism fairs and exchanges, fact-finding tours for journalists and occasional campaigns with influencers,
- coaching for local communities on the development and marketing of the local tourism offering.