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Ljubljana LUV Stories

A couple in love on the embankment of the Ljubljanica river, with the Ljubljana Castle in the background.

© Darko Pavlovič/Luna TBWA

Have you ever wondered about all the love stories that happened in Ljubljana old town? Or why March 12th is also referred to as the Slovenian Valentine’s Day? All that and so much more will be revealed to you on this special tour.

Ljubljana, with narrow streets, the castle on the hill, and the Ljubljanica river that runs through the city is a perfect place for falling in love. The tour will take you past the City Hall, where many citizens of Ljubljana tied the knot up to the Gornji trg square which has been a place for gatherings, dancing, and socializing. Many love stories started right there. Wondering about how they ended? Well, you will have the chance to find out on the tour.

Crossing the Ljubljanica river, you’ll be able to see the Trnovo beach with many willow trees, a popular hideout for young people in love. You will reach the Eipprova street, known for the annual event on March 11th, when we celebrate St. Gregory’s day or the so-called Slovenian Valentine’s Day. We will leave the story behind this folk tradition a secret for just for a little while longer. But we are certain you will be satisfied when you hear our explanation on the tour.

With a short stop, you will be able to indulge yourself with a sweet surprise and write a LUV letter to that special someone in your life, to send her or him your love, your gratitude, or just simply say hi. After that, you will head back to the Prešeren square, named after the most famous Slovenian poet. From the moment France Prešeren laid eyes on Julija Primic, she turned into his muse and sadly also his unrequited love which became an inspiration to one of the most beautiful and romantic poems in Slovenian poetry, so it was not all for nothing…

The last stop will be the Butcher’s bridge. Don’t be fooled by the name, the bridge is a very popular place for all people in love who come to the bridge to lock their love with a lock.

You are cordially invited to do the same – or just come to Ljubljana to join us on the Ljubljana LUVs Stories tour and feel the love of the city. After all, love is all we need, right?

The price of the tour includes

  • expert tour guiding
  • LUV letter
  • sweet surprise


February 8th – March 12th 2023:

  • every Tuesday, Wednesday, and Friday at 16.30
  • 11.2, 11.3. and 12.3. at 16.30


  • Adults: €20.00
  • Children (aged 4 to 12): €10.00
  • Children (up to 3 years old): €0.00


2 hours

Departure point

Tourist Information Centre TIC, Adamič Lundovo nabrežje 2


Slovenian and English

Number of participants

The tour requires a minimum of two adult participants to run.


The tour is carried out in all weather conditions.